SKEPTOID PODCAST MEDIA KIT
December 2024
Since 2006, Skeptoid has been taking on all the most popular myths and revealing the true science, true history, and true lessons we can learn from each. |
| VITAL STATISTICS |
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967 EPISODES |
100,000,000 |
300,000 |
Skeptoid has been a leading science podcast for more than a decade, consistently appearing on the front page of the iTunes science section since 2006. Each short-format, single-topic episode tackles a pop-culture belief that has fascinating science behind the legend. Episodes cover urban legends, paranormal claims, conspiracy theories, and worthless alternative medicine schemes. Always clean tagged and suitable for general audiences. Distributed by PRX, the Public Radio Exchange.
| AVAILABLE ADVERTISING SPACE |
Four ad slots are available in each weekly program, two 30-second prerolls and two 60-second midrolls. Ads are sold by number of impressions, not by the week or the show, so you will always receive exactly what you pay for. (Minimum 50,000 impressions.)
| :20 preroll, host read | $18 CPM | |
| :60 midroll, host read | $25 CPM |
Ads can be highly targeted to maximize return on your investment:
- Limited by total impressions
- Limited to specific episode(s)
- Geotargeted
- Limited to specific date ranges
| SOCIAL MEDIA REACH |
Skeptoid maintains an active social media presence, with both curated and automated posts to Facebook and Twitter including current and archived episode announcements, and current science news and commentary.
| facebook.com/SkeptoidPodcast | 35,000 followers | |
| twitter.com/BrianDunning | 75,000 followers |
| DEMOGRAPHICS |
Skeptoid exposes your brand to an extremely desirable audience:
| Earns over $75,000 per year: | ||
| Skeptoid listeners | 
50.7 % |
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| All podcasts |  41% * |
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| US population | 33% * |
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| Has an advanced university degree: | ||
| Skeptoid listeners |
28.8 % |
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| All podcasts | 28% * |
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| US population | 21% * |
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* Edison Research, 2016
| RECENT EPISODES |
Skeptoid episodes cover a diverse range of urban legends, everything from monster and UFO stories you believed as a kid, to current pop trends in alternative wellness and conspiracies. Periodic corrections and update episodes keep us honest. All programming is clean tagged and suitable for general audiences. Everyone finds something to enjoy in Skeptoid, and everyone will also find something to challenge them.
Our Teachers Toolkit, offered free to qualifying educators (skeptoid.com/teachers), provides unlimited access for educational purposes along with additional resources.
Here are six episodes currently trending:
 Tartaria and the Mud Flood Some claim that all of world history is a coverup for the mighty ancient nation of Tartaria. |  Chemtrails: Real or Not? Some believe that airplane contrails are really dangerous chemicals being sprayed by the government. |  The Siberian Hell Sounds Russian scientists are said to have drilled a borehole that broke into hell and released the screams of the damned. | ||
 Skinwalkers Navajo Skinwalkers were said to be able to shapeshift into animals, but don't worry, it's just a tall tale. |  Exploring Kincaid's Cave Some say a marvelous cave of Egyptian wonders is hidden in the Grand Canyon. |  The 1994 Ruwa Zimbabwe Alien Encounter This popular tale claims 62 African schoolchildren were contacted by an extraterrestrial. |
| PAST ADVERTISERS |
A selection of corporate partners who have sponsored Skeptoid episodes in the past year include:
| The Great Courses Plus | MVMT | ZipRecruiter |
| CuriosityStream | How Stuff Works | Parcast |
| Casper Mattresses | Bombfell | Blue Apron |
| Audible | Harry's | Indochino |
| ABOUT US |
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SKEPTOID PODCAST Skeptoid is an award-winning weekly science podcast. Since 2006, Skeptoid has been revealing the true science behind popular misinformation and urban legends. The web site and podcast are nonprofit and listener supported. |
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THE HOST BRIAN DUNNING Science writer Brian Dunning is the host and producer of the Skeptoid podcast and the executive director of Skeptoid Media. He is the writer and presenter of the documentary films Here Be Dragons (2008, herebedragonsmovie.com), Principles of Curiosity (2017, principlesofcuriosity.com), The UFO Movie THEY Don't Want You to See (2023, theufo.movie), and executive producer of Science Friction (2022, sciencefriction.tv). He has appeared on numerous radio shows and television documentaries, and also hosts the science video series inFact with Brian Dunning (infactvideo.com). He is the author of Conspiracies Declassified (2018) from Simon & Schuster. He is a member of the National Association of Science Writers and lives in central Oregon with his family. |
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SKEPTOID MEDIA, INC. Skeptoid Media encourages public science literacy and critical thinking worldwide by producing free, STEM-focused educational and entertainment content. A 501(c)(3) educational nonprofit, the company produces a range of audio and video podcasts, web articles, and documentary films, all available free at skeptoid.org. |
| CONTACT |
For information about sponsorship opportunities, please contact:
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For grants and major donor relations, contact:
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For other matters, please contact:
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Skeptoid Media, Inc. • 740 NE 3rd St., Ste. #3-220 • Bend, OR 97701 • skeptoid.org |
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